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Spotlight - Missing Digital

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Spotlight

Category

Design

Date

16th December 2014

Client

The Champion Agency

Challange

Ensure logo integrity across a variety of media platforms.

Solution

Deconstruct the initial design to establish elements of concern, then rebuild the artwork whilst making it suitable for print, garment, signage, digital and broadcast reproduction.

Result

Producing mono and colour versions of the Spotlight logo that never deviated from the original feel and concept, yet eliminated any problems going forward for future suppliers.